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Google Analytics 4 (GA4) Setup

Google Analytics 4 (GA4) lets you track visitor behavior, traffic sources, and engagement on your eBroker web application. Follow these steps to create a GA4 property and connect it to your website.

Creating a Google Analytics Account​

  1. Go to Google Analytics and sign in with your Google account
  2. Enter an account name (e.g. your company or brand name)

Create Account

Creating a Property​

  1. Enter a property name for your web app
  2. Select your reporting time zone and currency

Create Property

Adding Business Details​

  1. Select Real Estate from the industry category dropdown
  2. Choose your business size

Business Details

Choosing Business Objectives​

Select the objectives that best match your goals, such as Generate leads, Drive sales, Understand web and/or app traffic, and View user engagement & retention

Business Objectives

Accepting the Terms of Service​

  1. Select your country/region from the dropdown
  2. Check the box to accept the Data Processing Terms
  3. Click I Accept

Terms of Service

Setting Up Data Collection​

  1. Choose Web as the platform to start collecting data

Choose Platform

  1. Enter your live website URL (without https://) in the Website URL field
  2. Enter a stream name and click Create & continue

Set Up Data Stream

Getting Your Measurement ID​

Once the data stream is created, note the Measurement ID (starts with G-) shown in the stream details

Stream Details

Getting the Google Tag​

  1. Click View tag instructions and select the Install manually tab
  2. Copy the Google tag script, and note the Measurement ID (G-XXXXXXXXXX) highlighted inside it

Install Manually

Adding the Measurement ID to Your Website​

  1. Open the .env file in your project's root directory
  2. Add your Measurement ID (G-XXXXXXXXXX) to the NEXT_PUBLIC_GA_MEASUREMENT_ID variable
# GOOGLE ANALYTICS 4 (gtag.js) — website tracking, distinct from Firebase's NEXT_PUBLIC_MEASUREMENT_ID above
NEXT_PUBLIC_GA_MEASUREMENT_ID=""

Placement in Website Code

Building and Deploying​

  1. Run the appropriate build command based on your NEXT_PUBLIC_SEO value in the .env file (see Running the Project)
  2. Upload the generated files to your server
  3. Return to Google Analytics and enter your live website URL in the Test your website field, then click Test to verify the tag is firing correctly

Test Website

Note: It can take up to 24-48 hours for data to fully appear in your Google Analytics dashboard after installing the tag.

Best Practices​

  • Do not add more than one Google tag to the same page
  • Keep your Measurement ID private and avoid committing it to public repositories
  • Regularly check the Google Analytics dashboard to monitor traffic, engagement, and conversions